Get to know us

Our mission

Our mission is to eliminate the stress and confusion of the legal name change process. We believe everyone deserves a seamless transition to their new identity. By providing accurate, easy-to-follow resources, we aim to save you time and money, making American bureaucracy accessible to everyone, one name at a time.

Our vision

We envision a world where administrative hurdles never stand in the way of a new beginning. Our goal is to become the premier digital resource for identity transitions in the U.S., continuously innovating our tools to ensure that reclaiming or choosing your name is a journey defined by empowerment, not paperwork.

Our team

We are a dedicated group of legal consultants, document specialists, and customer advocates based in the USA. Our team combines years of experience in administrative law with a passion for helping people. We work tirelessly to keep our guides updated, ensuring you have the most reliable experts in your corner.

Founder & Legal Consultant

James spent a decade in administrative law before creating this guide to simplify the system for everyone.

Washington, D.C.

Hobby: Restoring vintage motorcycles and hiking the Appalachian Trail.

Head of Operations

Elena ensures that every checklist is up-to-date with the latest state regulations and filing fees.

Miami, FL

Hobby: Salsa dancing and experimenting with fusion Mediterranean-Latino cuisine.

Customer Success Specialist

Sarah is the friendly voice behind our support emails, dedicated to answering every user question with care.

Austin, TX

Hobby: Competitive archery and volunteering at local animal shelters.

Digital Product Designer

David’s mission is to make our digital guides easy to read, navigate, and print on any device.

Seattle, WA

Hobby: Landscape photography and playing indie board games.

James Miller

Elena Rodri

Sarah Pertins

David White